Apple’s Open Letter

I’m sure most of you’ve heard about this already, but just in case, Apple have made a very interesting and well-received stand against the FBI and American government who ordered them to build a backdoor into iOS devices.

Good for them.

This’ll be an interesting standoff though. Can a business just ignore the will of the US court?

Or is this an attempt to grab back some goodwill to offset their other activities, using data to advertise and remarket to?