Just watching the #FakeFans dispatches from last night. I feel bad for the likes of Peak District who’ve been hoodwinked into a “easy” way to get their numbers up.

I guess the lesson is that real followings isn’t the sort of thing that’s gathered overnight, it’s earned through talking to your audience about what they care about.

If your likes are going up but not your PTAT then somethings not working.

I mean, duh, right?