I was at Internet World in Earl’s Court this week, and one of the Keynotes was given by Jane Nicholson, regional director for Tourism Queensland.
She was clearly very proud of the work her team had done, and rightly so. There were no huge revelations here about how to run the perfect campaign… but clearly bring very very lucky never hurts anyone 😉
If you could be in any doubt of the success of this campaign, check out this video she showed at the event. Amazing stuff!