Head of Digital | Content | Social
Senior digital leader with 15+ years delivering measurable growth across multi-channel ecosystems — combining data-driven insight, audience intelligence, and creative execution.
View my work →
About me
I’ve spent my career building high-performing digital storytelling teams both agency and client side. I find and tell the stories that I know people will engage with, wherever they are.
I’m a senior digital leader specialising in digital strategy, content, and performance marketing — with a proven track record of delivering measurable growth across multi-channel ecosystems.
I’ve led teams and campaigns spanning paid media, social, web, CRM (email & WhatsApp), and content production, driving audience acquisition, engagement, and conversion at scale. As a trusted advisor to global brands — from Disney and Marvel to the BBC and Coca-Cola — I bring data-driven insight and creative execution together to build strategies that genuinely move the needle.
Bradford 2025 – UK City of Culture
Selected work
01
Led digital strategy and content for a record-breaking year-long cultural programme — 6,000+ pieces of content, 52M+ impressions, 3M+ website visits.
Photo: Andrew Benge
02
Advised Disney, Marvel, LEGO, BBC, and Coca-Cola on digital strategy, audience intelligence, and online community risk management.
03
Delivering social media insights, appearing on BBC, social media podcasts, and more.
04
Award-winning social media strategy for NHS Blood + Transplant at twentysix — winner of the Social Buzz Award.
05
Delivered 90%+ WhatsApp open rates and 50%+ email open rates — significantly exceeding industry benchmarks through audience-first CRM strategy.
06
Built and led a high-performing team of 10, embedding a performance-driven and insight-led culture from the ground up.
Case studies
Case Study 01
Hundreds of musicians travelled the length and breadth of Bradford District over 36 hours, celebrating the variety of music made in Bradford — and the people who make it. Our teams worked around the clock to report live from wherever the free performances were: in parks, mills and malls, cemeteries, museums, and on boats, buses, trains and more.
Case Study 02
The revival of The Railway Children as part of Bradford 2025 City of Culture was a huge hit — with thousands of tickets sold across the run. To get those audiences, I worked with the outstanding team at Mood Films to capture footage from a dress rehearsal, and it was on ITV and other paid media within the week.
Case Study 03
Bradford doesn’t always get the best reputation. We set out with local influencer Nohail and our own team of social media producers to get the word on the street about what the people of Bradford had to say — to show the district in a new light, with people loving and being proud of where they lived.
Case Study 04
NHS Give Blood relaunched their website to drive more donations and maintain an essential stable supply of blood across the UK. Research showed that when people knew what happened to their blood after donating, they would be more likely to rebook for a future appointment. We created a set of videos preparing people for their donation and showing what happened afterwards. A new style of videos was established which is in use to this day, almost a decade later.
Expertise
Digital Strategy & Transformation
Content Strategy & Storytelling
Performance Marketing & Paid Social
Social Media Strategy
CRM (Email & WhatsApp)
Data & Analytics
Website Strategy, UX & CMS
Team Leadership & Coaching
What people say
A vital part of our team. You stand at the top of all the vendors we work with and we don’t know what we would do without you.
Disney
Sean’s in-depth knowledge around our shows and channels is incredible.
UKTV
Sean’s ability to manage change and inspire fun in our work environment boosted our productivity and made him a remarkable colleague.
Trust and Safety SaaS
Get in touch
Whether you’re looking for a digital strategy lead, a creative collaborator, or a trusted advisor — I’d love to hear what you’re working on.
Email me at sean@murricane.com or send me a message using this form: