Tag Archives: Latitude

A brief thought on festival sponsorship and the Times Paywall

I’m back from Latitude, another year of brilliant music and smashing times. I’ll blog about that properly. Would anyone watch a video blog entry?

Anyway, One thing that stood out to cynics (like I can sometimes be) at Latitude was the sponssorship opportunities for big brands. Big Sky 3D metal tents were created, Vodaphone reps clutching iPads were trying to take details, and the only paper you could buy on site was The Times. The main stage had a fairly bizarre piece of comparing from some no-mark who could have been from The Times, or possibly Absolute radio. His main point of being on stage seemed to be that once the festival was all over we could hear about it on Absolute Radio and read about it in The Times. Totally cringeworthy, this was a brilliant opportunity to show off some of Absolute Radio’s bigger stars (see? We *ARE* a real radio station after all!) such as Dave Gorman or Frank Skinner, both of which would have breathed a bit more life into the *very* awkward link between Crystal Castles and Belle & Sebastian.

The exclusive Times deal was perhaps controversial for an audience of almost exclusive Guardian readers, but I guess the bills need paying.

Now, The Times recently erected a paywall around their site, dropping readership by 90%. I suppose this is why they need to do a bit of promotion,and so will have forked out quite a lot of money to be exclusively available to Latitude. In order to get more people to their site, and pay a subscription to make up for the loss of advertising revinue, and to pay for things like exclusivity deals at Latitude.

Anyone else think the logic machine might have just broken?

How to go somewhere for more than 2 days and keep using your iPhone

I’ve been spending weeks trying to think of ways to expand the battery life on my iPhone ahead of things like Lattitude. Fun though stumbling around a muddy field on your own is, after drifting away to see an obscure band (or guilty pleasure) while your friends see something much better and/or credible, it’s nice to meet up with them afterwards. Or to tweet that you’ve just bumped into Keith Allen again.

Fabulous though the iPhone is, the battery life *really* sucks. I’m lucky if I get 36 hours out of it.

OK, it’s not *ALL* I’ve been doing for weeks, but it’s been making me think, all the same.

It turns out there are plenty of options out there, from the amusingly monikered (and faintly rude-looking) PowerMonkey,

which claims it can boost iPod life by 40 hours for about £35

Then there’s everything from the extortionately priced Mophie JuicePack Air (£65!) to the A-Solar iPhone charger.

While the solar charger is only a tenner, it does have some distinctly lukewarm reviews.

After all of this, it finally hit me. How to stay connected to the world, keep my phone protected from rain/mud/grubby-handed oiks* and get up to a WEEKS battery life.

Buy a second phone. It’s so simple. Hark back to a time where I was surprised if my phone didn’t last a week, and all it had to power was a grubby little 16 colour LCD screen.

So I reckon I’ll bag myself something like this little Samsung number. Hell, I might even get two.

*there are no grubby handed oiks at latitude really. It’s actually quite a posh festival.